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This is the exact dashboard every client gets, filled with sample numbers so you can click around. Try the date ranges and hover the charts.

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Sample dashboard · illustrative numbers

Sample practice in New York

September 2026

In one sentence

Excellent return

In September 2026, your Google Ads brought in 27 new patients worth about $32,400. Every $1 you invested came back as $8.10.

That's 4% more new patients than the month before.

New patients booked

4% up vs previous period

27

Confirmed new-patient appointments that came from your ads.

Estimated revenue

4% up vs previous period

$32,400

New patients × $1,200, your average new-patient value.

Total investment

$3,999

$3,000 paid to Google for ads + $999 management.

Return on investment

+30 pts up vs previous period

710%

Every $1 you put in came back as $8.10.

Monthly goal · September 2026

27 of 24 new patientsGoal reached

Goal reached in 3 of the last 6 months.

Lead inbox · this month

31 calls and forms · 91% of calls answered

2 missed3 to markIncluded for every client

What stands out

Worked out from your numbers, updated with every report.

  • Good news

    242 new patients since October 2025

    That's about $290,400 in estimated revenue from your ads so far.

  • Good news

    September was your best month yet

    27 new patients, up from a previous best of 26.

  • Good news

    Cost per new patient is down 34%

    From $173 in your first three months to $114 over the last three, as campaigns learned what books.

  • Idea

    Ready for more? Show up twice on Google

    Local Services Ads sit above regular ads with a Google badge, and you only pay per lead.

    See the Local Services Ads add-on →

From ad to appointment

How people moved from seeing your ad to booking, September 2026.

  1. Saw your ad · Times your ad appeared on Google

    15,900

  2. Clicked · Visited your site or tapped to call

    446

  3. Called or filled a form · Tracked calls and form requests

    65

  4. Booked as new patients · Confirmed new-patient appointments

    27

Cost per new patient

4% down vs previous period

$111

Ad spend ÷ new patients

Cost per lead

5% down vs previous period

$46

Ad spend ÷ calls and forms

Phone calls

5% up vs previous period

43

Tracked calls from ads

Form requests

5% up vs previous period

22

Booking forms from ads

Click rate

2.8%

Clicks ÷ times shown

Cost per click

$6.73

Average paid to Google

New patients booked

Per month, last 12 months

New patients booked per month
0102030Nov 25Jan 26Mar 26May 26Jul 26Sep 26

Ad spend

Paid to Google per month, last 12 months

Ad spend per month
$0$1k$2k$3kNov 25Jan 26Mar 26May 26Jul 26Sep 26

How you compare · sample

You vs. 24 similar New York practices

Last three months, against the middle practice we manage. Anonymous: no practice is ever named.

Cost per new patient

$114

Typical: $142

20% better

Clicks that call or book

14%

Typical: 11%

3 pts better

Calls and forms that book

42%

Typical: 33%

9 pts better

Budget planner

What if you spent a little more?

Based on your last three months: about $7 per click, 14% of clicks call or book, and 42% of those become patients.

+$500
$0+$4,500

New monthly budget $3,467

+3–5

extra new patients a month

Worth about $4,966 a month, or $9.93 back for every extra $1.

See this for your practice

Free alternative: booking 52% of your calls and forms instead of 42% would add about 6 patients ($7,440) a month with no extra ad spend.

Estimates, not a guarantee. Assumes clicks get a little more expensive as budget grows; results also depend on your market and season.

Example strategist note · September 2026

This month we moved budget from general "dentist near me" searches into the implant and emergency campaigns, which booked at about half the cost per patient. We also blocked 38 searches that were spending money without booking (dental school, dental jobs, free clinics). Next month: test a same-day emergency ad from 7–9am, when calls are cheapest, and add Saturday hours to the ads once the front desk confirms coverage.

Grow faster

Add-ons that work with your campaigns

Optional services we can add to your account. Every one is tracked in this dashboard, so you can see exactly what it brings in. Ask for a quote; there's no obligation.

Landing page build

A page built to turn ad clicks into booked patients

A fast, mobile-first page for your highest-value procedure, written for patients, with click-to-call, online booking and the tracking your reports rely on.

  • Designed around one procedure (e.g. implants or Invisalign)
  • Click-to-call and booking form above the fold
  • Built and tested in about two weeks
  • Hosted and kept updated for you

Practices typically convert more of the same clicks once ads land on a dedicated page instead of a general homepage.

Request a quote

Google Local Services Ads

The “Google Guaranteed” box at the very top of search

Pay-per-lead ads that appear above regular search ads with your reviews and a Google badge. We handle the verification, profile, budget and lead disputes.

  • Shows above standard search ads
  • You pay per lead, not per click
  • We handle Google's screening and setup
  • Leads appear in your monthly report

A second, separate spot at the top of the page, so you show up twice when patients search.

Request a quote

Google review requests

More 5-star reviews, without the front desk having to ask

After each visit, patients get a short text or email asking how it went, with a one-tap link to your Google review page. Unhappy patients are routed to you privately first.

  • Sent automatically after appointments
  • One tap to your Google review page
  • Private feedback for unhappy patients
  • Review count and rating tracked monthly

More recent reviews lift your map ranking and Local Services Ads, and make every ad click more likely to book.

Request a quote

Month by month

MonthAds servedClicksCallsFormsNew patientsAd spendEst. revenueROI
September 202615,900446432227$3,000$32,400710%
August 202615,400431412126$3,000$31,200680%
July 202614,800414392025$2,900$30,000669%
June 202614,200401381823$2,800$27,600627%
May 202613,900395361822$2,800$26,400595%
April 202613,100377321620$2,700$24,000549%
March 202613,300381341721$2,700$25,200581%
February 202612,800366331519$2,600$22,800534%
January 202612,100349311418$2,500$21,600517%
December 202511,600333281316$2,500$19,200449%
November 202510,900301251114$2,400$16,800394%
October 20259,80026221911$2,200$13,200313%
How we calculate these numbers
Estimated revenue:
new patients booked × your average new-patient value ($1,200).
Total investment:
ad spend paid to Google + our management fee.
Return on investment (ROI):
(estimated revenue − total investment) ÷ total investment. 100% means you doubled your money.
Leads:
tracked phone calls plus booking-form requests from your ads.
Changes (▲ ▼):
compared with the same length of time just before, e.g. the previous 3 months.

Your practice, this clearly

See your own numbers like this every month.

Every client gets this dashboard: new patients, revenue, cost per patient and ROI, explained in plain English, plus a strategist who answers within hours. Month-to-month, with a 30-day money-back guarantee.

Get a free ad auditSee pricing