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Sample dashboard · illustrative numbers

Sample practice in New York

October 2025 – September 2026 · Prepared by Molar Compass

In one sentence

Excellent return

From October 2025 to September 2026, your Google Ads brought in 242 new patients worth about $290,400. Every $1 you invested came back as $6.59.

New patients booked

242

Confirmed new-patient appointments that came from your ads.

Estimated revenue

$290,400

New patients × $1,200, your average new-patient value.

Total investment

$44,088

$32,100 paid to Google for ads + $11,988 management.

Return on investment

559%

Every $1 you put in came back as $6.59.

Monthly goal · September 2026

27 of 24 new patientsGoal reached

Goal reached in 3 of the last 6 months.

Lead inbox · this month

31 calls and forms · 91% of calls answered

2 missed3 to markIncluded for every client

What stands out

Worked out from your numbers, updated with every report.

Good news
242 new patients since October 2025
That's about $290,400 in estimated revenue from your ads so far.
Good news
September was your best month yet
27 new patients, up from a previous best of 26.
Good news
Cost per new patient is down 34%
From $173 in your first three months to $114 over the last three, as campaigns learned what books.
Idea
Ready for more? Show up twice on Google
Local Services Ads sit above regular ads with a Google badge, and you only pay per lead.
See the Local Services Ads add-on →

From ad to appointment

How people moved from seeing your ad to booking, October 2025 – September 2026.

Saw your ad · Times your ad appeared on Google
157,800
Clicked · Visited your site or tapped to call
4,456
Called or filled a form · Tracked calls and form requests
595
Booked as new patients · Confirmed new-patient appointments
242

Cost per new patient

$133

Ad spend ÷ new patients

Cost per lead

$54

Ad spend ÷ calls and forms

Phone calls

401

Tracked calls from ads

Form requests

194

Booking forms from ads

Click rate

2.8%

Clicks ÷ times shown

Cost per click

$7.20

Average paid to Google

New patients booked

Per month, last 12 months

Ad spend

Paid to Google per month, last 12 months

How you compare · sample

You vs. 24 similar New York practices

Last three months, against the middle practice we manage. Anonymous: no practice is ever named.

Cost per new patient

$114

Typical: $142

20% better

Clicks that call or book

14%

Typical: 11%

3 pts better

Calls and forms that book

42%

Typical: 33%

9 pts better

Budget planner

What if you spent a little more?

Based on your last three months: about $7 per click, 14% of clicks call or book, and 42% of those become patients.

Extra ad budget per month+$500

$0+$4,500

New monthly budget $3,467

+3–5

extra new patients a month

Worth about $4,966 a month, or $9.93 back for every extra $1.

See this for your practice

Free alternative: booking 52% of your calls and forms instead of 42% would add about 6 patients ($7,440) a month with no extra ad spend.

Estimates, not a guarantee. Assumes clicks get a little more expensive as budget grows; results also depend on your market and season.

Example strategist note · September 2026

This month we moved budget from general "dentist near me" searches into the implant and emergency campaigns, which booked at about half the cost per patient. We also blocked 38 searches that were spending money without booking (dental school, dental jobs, free clinics). Next month: test a same-day emergency ad from 7–9am, when calls are cheapest, and add Saturday hours to the ads once the front desk confirms coverage.

Grow faster

Add-ons that work with your campaigns

Optional services we can add to your account. Every one is tracked in this dashboard, so you can see exactly what it brings in. Ask for a quote; there's no obligation.

Landing page build

A page built to turn ad clicks into booked patients

A fast, mobile-first page for your highest-value procedure, written for patients, with click-to-call, online booking and the tracking your reports rely on.

Designed around one procedure (e.g. implants or Invisalign)
Click-to-call and booking form above the fold
Built and tested in about two weeks
Hosted and kept updated for you

Practices typically convert more of the same clicks once ads land on a dedicated page instead of a general homepage.

Request a quote

Google Local Services Ads

The “Google Guaranteed” box at the very top of search

Pay-per-lead ads that appear above regular search ads with your reviews and a Google badge. We handle the verification, profile, budget and lead disputes.

Shows above standard search ads
You pay per lead, not per click
We handle Google's screening and setup
Leads appear in your monthly report

A second, separate spot at the top of the page, so you show up twice when patients search.

Request a quote

Google review requests

More 5-star reviews, without the front desk having to ask

After each visit, patients get a short text or email asking how it went, with a one-tap link to your Google review page. Unhappy patients are routed to you privately first.

Sent automatically after appointments
One tap to your Google review page
Private feedback for unhappy patients
Review count and rating tracked monthly

More recent reviews lift your map ranking and Local Services Ads, and make every ad click more likely to book.

Request a quote

Month by month

Month	Ads served	Clicks	Calls	Forms	New patients	Ad spend	Est. revenue	ROI
September 2026	15,900	446	43	22	27	$3,000	$32,400	710%
August 2026	15,400	431	41	21	26	$3,000	$31,200	680%
July 2026	14,800	414	39	20	25	$2,900	$30,000	669%
June 2026	14,200	401	38	18	23	$2,800	$27,600	627%
May 2026	13,900	395	36	18	22	$2,800	$26,400	595%
April 2026	13,100	377	32	16	20	$2,700	$24,000	549%
March 2026	13,300	381	34	17	21	$2,700	$25,200	581%
February 2026	12,800	366	33	15	19	$2,600	$22,800	534%
January 2026	12,100	349	31	14	18	$2,500	$21,600	517%
December 2025	11,600	333	28	13	16	$2,500	$19,200	449%
November 2025	10,900	301	25	11	14	$2,400	$16,800	394%
October 2025	9,800	262	21	9	11	$2,200	$13,200	313%

How we calculate these numbers

Estimated revenue:: new patients booked × your average new-patient value ($1,200).
Total investment:: ad spend paid to Google + our management fee.
Return on investment (ROI):: (estimated revenue − total investment) ÷ total investment. 100% means you doubled your money.
Leads:: tracked phone calls plus booking-form requests from your ads.
Changes (▲ ▼):: compared with the same length of time just before, e.g. the previous 3 months.

Your practice, this clearly

See your own numbers like this every month.

Every client gets this dashboard: new patients, revenue, cost per patient and ROI, explained in plain English, plus a strategist who answers within hours. Month-to-month, with a 30-day money-back guarantee.

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